The new American Pin-Up Series will run on all Old Milwaukee Lager, Old Milwaukee Light, and Old Milwaukee N.A. packaging and will be available at retailers, bars and restaurants nationwide. The first pin-up in the series, ‘Stars and Stripes,’ is modeled after iconic female wartime heroes harkening back to WWII. The next pin-up design in the series, which gives a nod to the hunting and outdoor traditions, will launch in September 2017 with a new design to follow every four months.

Each design is inspired by different female personalities that embody the ‘Old Mil’ brand and celebrate the American lifestyle. The series raises a glass in honor of the female doers and disruptors who have left a legacy that continues to inspire today.

“We listened to our consumers and we’re excited to be launching the Old Milwaukee American Pin-up Series. The new look embraces the heritage of the brand while paying respect to the strong women that made pin-up culture in America something to be proud of. said Heather Rodman, Brand Manager at Old Milwaukee. “Our fans can expect the same great-tasting, accessible Old Mil, Old Mil Light, and Old Mil N.A but with a fresh new look, available at retailers nationwide beginning in April 2017.”

While the packaging will be getting an update, the tried and true brew that has made Old Milwaukee famous will not change.  The awarding winning recipe uses traditional brewing processes and a complex variety of hops and 6-row blend malt, creating a full-bodied, carefully balanced beer. Old Milwaukee has a slightly malty flavor with low to medium hop bitterness and produces a clean finish. This is Beer Built Right.

We’re excited to announce we have a winner of the ARGO Scout sweepstakes! Congrats to Brandon from Madison Wisconsin!

Brandon is a married, self-employed digital illustrator and photographer who lives in Madison, Wisconsin. He has a lot of hobbies including cycling, playing volleyball, hiking, metal detecting as well as anything else he can do outdoors. He camped and hiked extensively as a child which gave him a great appreciation for nature and the outdoors and he’s even been to all 50 states and numerous national parks. He had this to say about winning:

“I am beyond excited to win the ARGO Scout! I’ll be able to use it when I’m out on my property, exploring property owned by relatives in northern Wisconsin or taking my brother-in-law out hunting. We have very hilly wooded acreage as well as some marshy areas where I think the Scout will be able to plow through without a problem.

Old Mil is me and my uncle’s favorite beer and I drink it with him up at his shop every time I go to visit him. I have a lot of great memories talking and hanging out with him. Great taste and inexpensive too!

I just want to thank Old Mil and ARGO for such an incredible prize and I can’t wait to take it out and give it a test run. I feel extremely lucky to have won something so awesome!”

About ARGO

ARGO Xtreme Terrain Vehicles (XTV) and custom utility packages have been manufactured since 1967. ARGO markets its products through a network of independent dealers and distributors located throughout the United States and Canada and through distributors representing dealers in Europe, Russia, South America, the Middle East, Asia and other international markets. ARGO’s unique durability, safety and versatility are driven by the renowned engineering capability of its parent company, Ontario Drive & Gear Ltd. (ODG). Since 1962, ODG has manufactured quality precision gears and transmissions.

2017 ARGO Frontier 6×6 Scout ST

Customized with an Infinity Camo shell for hunters and outdoorsmen who require greater stealth in the woods, the new 2017 ARGO Frontier 6×6 Scout ST is powerful, reliable and as tough-as-nails. And it’s amphibious! With ample cargo storage, you can head out to explore remote hunting grounds, tackle dense woods, rocky canyons, marshy bogs, or whatever dares to cross your path, secure in the knowledge that the ARGO Frontier 6×6 Scout ST will get you to your prime spots and back.

www.ARGOxtv.com

Full Octane Old Mil

Can of Old Mil

Shot of vodka

Open an ice cold can of Old Mil

Take a couple swigs from the can

Add the shot of vodka directly into the can and gently swirl

Enjoy!

#beercocktail

Need a new drink for football season? Try the #OldMil Tailgate Punch!

Old Mil Tailgate Punch Recipe:

·         1 Gallon pitcher, bucket, or whatever else you got

·         6 – 12oz cans of Old Milwaukee

·         1 cup of rum

·         2 ½ cups pineapple juice

·         12oz lemon-lime soda

·         Lemon slices, lime slices, and orange slices for garnish

Mix all ingredients into pitcher and lightly stir until mixed.

Drink up and share if you feel like it.

Old Mil Backwoods lemonade

•      1 Gallon Pitcher, bucket, or whatever else you got laying around
•      6 pack of Old Mil Light 12oz Beers
•      750ml vodka
•      2 cans of frozen lemonade concentrate
•      Lemon slices

Pour vodka and lemonade concentrate into pitcher. Stir until dissolved.

Pour 6 cans of Old Mil Light and gently stir

Throw in some lemon slices

Enjoy!

Old Mil-rita

•      12oz Old Milwaukee Light
•      2oz Fresh Lime Juice
•      .5oz Agave
•      1oz Tequila
•      Sliced Lime

Fill glass with ice

Add 1oz tequila, 2oz of lime juice, .5 agave and shake (or stir)

Top off with Old Mil light

Garnish with a lime

Enjoy!

Old Mil-mosa

• Ingredients 

-12 oz Old Milwaukee

-3 oz OJ

-1 oz vodka

• Directions 

-Fill 12 oz cup with ice

-Add 1 oz vodka

-Add 3 oz OJ

-Top off with Old Milwaukee Beer

-Enjoy!

Possum Bite

• Ingredients 

-Old Mil Light or Lager

-Vermont Hard Cider

• Directions 

-Mix 50/50 ice cold Old Milwaukee with Vermont Hard Cider

-Enjoy

Old Milet

• Ingredients 

-Old Mil Light

-1.5oz Fresh Lime Juice

• Directions 

-Pour Old Mil Light into a glass

-Top off with fresh squeezed lime juice

-Enjoy

Old Mil Dark N Something

• Ingredients

– 12oz Old Mil Light

– 2oz of Not Your Father’s Ginger Ale

– 1oz rum

– Fresh lime juice

• Directions

– Fill glass with ice

– Pour in 1oz rum and 2oz of Not Your Father’s Ginger Ale

– Top off with Old Mil Light

– Add a squeeze of fresh lime juice

– Enjoy

Old Mil Wake Up Call

• Ingredients

– Old Milwaukee Light or Lager    

 – Bloody Mary Mix   

– Lime, olives, garnish

• Directions

 – Pour Old Mil into a glass

– Top off with Bloody Mary mix

– Add garnish to taste

– Enjoy

Old Milwaukee Presents…

a PRIVATE SHOW with Tyler Farr

Date: July 17, 2016

Location: Columbus Zoo and Aquarium

This exclusive event will take place at the Columbus Zoo and Aquarium’s beautiful Water’s Edge Events Park. Come on out and enjoy a cold Old Mil, delicious bites from local food trucks, and a whole lot of country music!

Click here for more information!

Old Milwaukee has partnered with the Theodore Roosevelt Conservation Partnership to help promote issues that are important to our community—among them, working to keep sportsmen’s access to public lands intact.

America’s 640 million acres of national public lands – including our national forests and Bureau of Land Management lands – provide hunting and fishing opportunities to millions of Americans. They represent the uniquely American values of freedom and adventure that are the envy of the world.

This is particularly true in the West, where, according to the U.S. Fish and Wildlife Service, 72 percent of sportsmen depend on access to public lands for hunting. Without these vast expanses of prairie and sagebrush, foothills and towering peaks, the traditions of hunting and fishing as we have known them for more than a century would be lost.

Please visit http://sportsmensaccess.org/ to learn more about the cause and sign the petition to keep public lands in public hands—the way Theodore Roosevelt and other conservation heroes intended them to be.

Outdoor televisions only EVERYOUTDOORSMAN, Benny Spies, has a new beer buddy this season and it’s the American classic, Old Milwaukee – the beer built right.   Old Milwaukee Beer, a longtime favorite of hardworking, hard-playing outdoor enthusiasts, is proud to partner with GUN IT with Benny Spies, Presented By Leupold, for the 2016 season, set to kick off July 6^th on The Sportsman Channel.

“We’re extremely excited to be partnering with Benny,” said Heather Rodman, Brand Manager for Old Milwaukee. “He epitomizes the Old Mil lifestyle – hunting, fishing, having fun outdoors with friends, causing a bit of trouble, and enjoying an ice cold Old Mil afterwards to celebrate. We can’t wait to see what he gets into next and we’re happy to be along for the ride.”

Like the first cold sip of an Old Milwaukee beer, this relationship is just “built right.”  Benny’s unique blend of wit and humor mixes perfectly with a icy can pulled right straight from the cooler while sitting around the campfire with your hunting or fishing partners, after the day’s adventure.

“Like many of you, I look forward to a cold one after a long day chasing roosters or walleyes or just about anything out there,” said GUN IT host, Benny Spies. “It’s downright un-American not to crack one while sitting around a tailgate or campfire, with a few buddies, talking about the day or joking about the one that got away, especially when you’re roasting your pal that couldn’t hit or catch a darn thing!  That’s why I’m very proud and excited to be partnered with Old Milwaukee.  Old Milwaukee is America’s best tasting beer and I’m going to make sure everyone knows it!  Free beer for everyone around my campfire this season!”

For more information about GUN IT with Benny Spies Presented By Leupold please visit www.bennyspies.com

About GUN IT with Benny Spies Presented By Leupold: 

Gun It with Benny Spies presented by Leupold is the outdoor television trailblazer in lifestyle, character and story-driven TV. There are hundreds of outdoor shows in the outdoor genre but only one reality outdoor series focused on the authentic portrayal of how the majority of Americans naturally experience the outdoors.

Gun It excels at finding the best characters, telling the most engaging stories, both entertaining and sincere, and is one of the industry’s best at producing compelling reality TV.

It’s about having fun and connecting with the largest, most ignored demographic in the business: the EVERYOUTDOORSMAN. That’s who Benny is and that’s who wants to connect with Benny.

Old Milwaukee is excited to announce Tyler as the winner of the Old Milwaukee Custom Truck Sweepstakes!

When Tyler’s not working his 9 – 5, he can be found outside, typically hiking, biking or exploring. He likes to tinker and build things, most recently small motorcycles and mopeds.

We asked him why he’s excited about the truck and this is what he told us:

I’m excited to win the truck because I can’t wait to show it off and talk about it around town. My friends and I started drinking old mil back when we went to school at Ohio University, in Athens, Ohio. At the time, we were the only people in town drinking Old Mil and it was really only sold at 1 gas station near our houses. After about a year everybody around us had jumped on the Old Mil train and the gas station owner kept having to order larger and larger orders to make sure he always had some in stock.

I’m excited to be add another piece of Old Milwaukee to the collection of bar signs, taps and posters that we already have. It’s a great tasting, affordable beer that I can’t wait to represent. I plan on taking the truck to classic car drive-ins as well as possibly a few parades if I can sneak in haha.

Tyler has been a fan of Old Mil for a while. We asked him why he likes Old Mil and he said, “ I drink old mil because ‘it doesn’t get any better than this.’ The memories I’ve shared with friends over a case of Old Mil will be with me forever.”

We’ll cheers to that. Congrats Tyler!

Nashville, TN – Columbia Nashville vocalist Tyler Farr is gearing back up to hit the road and is proud to announce a partnership with legendary Old Milwaukee Beer to run through the end of 2016. Farr has invited Old Milwaukee to be part of his tour dates across the continent including his bus, backstage and VIP areas.

The newly formed partnership will feature multiple custom videos that showcase the humor and lifestyle of both Farr and the Old Milwaukee Beer brand. Fans of both Farr and Old Mil will now be able to enjoy two of their favorites in one location, by clicking here.

“I’ve been holding this secret in for several months and now I can finally let the cat out of the bag. I’m so excited for this one of a kind partnership with Old Milwaukee. We’re going to have a lot of fun out there and I invite all of my fans to come out to shows and join us,” says Farr.

“While I’ve been on vocal rest these past few months, I’ve been mentally preparing for when I hit the road next; which will be very soon. I’m ready to bring my energy back to my fans that have been so incredibly supportive. I’m just about ready! I hope the world is!!”

In the coming weeks Tyler will announce major tour partners for 2016. To stay up-to-date on Tyler’s tour dates follow him here.

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About Old Milwaukee

Brewed since 1849, Old Milwaukee is steeped in American tradition and heritage. For over 160 years, Old Mil has been an accessible great-tasting beer enjoyed by all. Born in the beer capitol of the United States, Milwaukee, Wisconsin, Old Mil is a trusted, high-quality beer that continually receives national awards and accolades from beer experts and festivals across America as well as beating out the pricier competition in countless taste tests.

Old Milwaukee, Old Milwaukee Light, and Old Milwaukee N.A. are distributed across the United States as well as in select international markets. Enjoy it at your neighborhood bar or pick up a case to take home from your local retailer. For more information about Old Mil and to find a retailer near you, go to Oldmilwaukee.com or follow us on facebook.com/OldMilwaukeeBeer, twitter.com/oldmilwaukee, and instagram.com/OldMilwaukee.

For more information on Tyler Farr, contact:

Fount Lynch / Mary Catherine Kinney

Sony Music Nashville

615-301-4373

Fount.Lynch@sonymusic.com

MaryCatherine.Kinney@sonymusic.com

Old Milwaukee is giving one lucky fan and a friend the fishing trip of a lifetime! Enjoy 6 days at Lakers Unlimited lodge in Canada. Fish everyday and get expert advice from Denis Isbister, world-renowned fishing guide and host of the TV show Wild Fish Wild Places.

Old Milwaukee has teamed up with American Powertrain to hit the Hot Rod Powertour this year! The Old Milwaukee custom 1966 Chevy C10, built by Label Industries of Knoxville, TN, will be hitting the road from Lousiana to Kansas. Follow @oldmilwaukee and @americanpowertrain on social media to follow the truck on the tour!